Monday, November 06, 2006

Red Stripe Beer - The Great Jamaican Beer

Red Stripe is a Jamaican lager-style beer whose logo is a bold, diagonal red stripe. It was originally brewed by the Desnoes and Geddes company (founded by Kingston natives Eugene Desnoes and Thomas Geddes) as early as 1928, but in 1993, that company was purchased by the huge multinational makers of Guinness, Diageo. It is 4.7% alcohol by volume. A new Red Stripe Light has also been added - brewed in Jamaica, bottled in Stamford.

Their most recent advertising campaign involves a comedic Jamaican (portrayed by Dorrel Salmon) with his catch phrase, "It's beer! Hooray, beer!" In the UK the advertising campaign plays on the 'easy vibe' of Jamaican Beer, with catchphrases such as 'easy

Since 1976, Red Stripe has been brewed under license in the UK by the Bedford based brewers, Charles Wells. Red Stripe is very well known for its unique "stubby" style bottle. It is one of the only breweries to produce its beer in the short style bottles.

See you in Jamaica.


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